The success of projects is measured by two key criteria: the quality of the actual transfer process, and discernible transfer potential. This is reflected in commercial usefulness for both the “know-how provider” (the Steinbeis Enterprise) and the “know-how recipient” (the customer). The jury awarded the prize to three project teams in 2009. First there was the Steinbeis Research Center International Vision Correction Research Centre, which was recognized for a joint project with EyeSense focusing on micro-implant sensor development for non-invasive blood glucose measurement in diabetic patients. Second, a prize was awarded to the School of Management and Innovation at Steinbeis University Berlin and its project partner, PSD Bank Berlin-Brandenburg. Their project looked at ways to improve the effectiveness and efficiency of the PSD Bank customer magazine and thus improve overall bank communication. A third prize was awarded to the Steinbeis Consulting Center for Regional Development and Economic Development and the township of Bad Peterstal- Griesbach, whose joint efforts resulted in a community development concept for coping with demographic change. Apart from the projectbased prize winners, two honorary prizes were awarded as part of the 2009 Löhn Award. Professor Dr.-Ing. Nikolaus Kappen was honored for his outstanding contributions as head of the Steinbeis Transfer Center for Computer Applications. Finally, Professor Dr. rer. nat. Dr.-Ing. E. h. Max Syrbe was honored for his outstanding personal contributions to know-how and technology transfer as long-serving member of the Board of Trustees and Chairman of the Steinbeis Foundation Committee. The following pages provide more detail on the prize winners and their projects.